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Introduction of the leading lifestyle brand for men
Innovative hemp range for skin and hair care
National, November 1, 2021: The men’s lifestyle brand Beardo has launched its new hemp personal care range. This latest offering from the personal care brand heralds the future of personal care for men.
In line with the ever-increasing demand for sustainable, environmentally friendly products and building on the wave of popularity, hemp is enjoying itself on the international personal care market; BEARDO has chosen the “Go Green” route and added its own “magic” to it. Made with hemp seed oil; Beardo’s unique hemp range was developed with the skin care needs of Indian men in mind.
The comprehensive range with the keyword “Keep Calm & Slay On” includes hemp foam face washes, hemp face scrub, hemp soap bars, beard oil, hair oil and lip balm.
Commenting on the launch, Beardo CEO Sujot Malhotra said: “Beardo prides itself on being an innovative brand that is at the forefront of innovation in men’s grooming. It’s an international rage and it’s surprising that hemp isn’t that big in India as it has always had its roots in local culture, religion and folklore. Beardo is proud to lead the hemp wave in India. “
Beardo has dominated men’s grooming and styling online for over 5 years and has become a force to be reckoned with. Beardo’s curated product offerings in the care, styling and now also lifestyle and fashion categories for men are unique, exclusive and up-and-coming.
Leading influencers and celebrities like Suneil Shetty, BeYouNick, BhuvanBam, Ashish Chanchlani have been associated with the brand in the past along with many well-known influencers. In fact, BEARDO 2020 brought elegant men on board as brand ambassadors: Hrithik Roshan and Yash (KGF Fame).