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CBD company Vitality, which was recently purchased for up to £ 10.2 million in value, has secured a listing on ASDA.
Aston-based Vitality CBD was founded in 2018 and has quickly established itself as a leader in the UK market, selling its products through major retailers such as Boots, Tesco, Asda and Lloyds Pharmacy.
It was announced today that ASDA now stocks 17 of Vitality CBD’s wellness and active CBD products in the retailer’s vitamin aisles and pharmacies.
Vitality was acquired in August by Yooma Wellness, a Canadian group that is using its dual listing on the Canadian and Aquis exchanges to support its buy-and-build strategy.
Phillip Glyn, Commercial Director of Vitality CBD, said, “We are excited to be a selected ASDA CBD delivery partner. With their impressive vision and commitment to listing one of the UK’s most comprehensive CBD ranges, ASDA has shown a real desire to advance consumer education about CBD. This ethos and commitment reflects Vitality CBD’s mission to raise the profile of CBD and make CBD products easily available to millions across the country, at some of the cheapest prices in the UK. This combination is a very exciting prospect for the coming years. “
Jacqueline Cappello-Wood, ASDA’s Senior Buying Manager for Healthcare, said: “We are proud that ASDA now has Vitality CBD products in stock and is the first supermarket to offer customers access to the entire Vitality CBD Active range. Taking care of our customers’ wellbeing has always been a priority at ASDA, so CBD is a great addition to our range. Customers now have access to our comprehensively trained ASDA pharmacists who can advise and support you in all matters relating to health and wellness. “
Jordan Greenberg, CEO of Yooma added, “The agreement with ASDA is a positive development for Vitality CBD and an example of the rapid return on investment that our buy-and-build strategy has created. The launch of this wide range of products in the UK will provide Vitality with a platform to generate additional revenue in the 300 ASDA branches in the UK. “