In the CBD market, we’ve seen products that range from serious to novel. But would you be surprised to learn that there is a huge untapped market for CBD products for gamers and esports players?
Given that competitive video game audiences were 335 million in 2017 and are expected to double in six years, it’s no wonder entrepreneurs are drawn to the market.
It’s that kind of growth and potential that Jeff Thinnes (pronounced T-Nez) and his son Murtagh have noticed. As with many CBD entrepreneurs, Jeff noticed the great excitement his family, friends, and neighbors had when they talked about how they were using CBD products to improve their health.
But it was Murtagh who had the “a-ha” moment suggesting researching and developing CBD products specifically for the fast-growing gamer market. The duo recently started a CBD product company called SummaForte (Latin for “supreme strength” or “supreme ability”).
For those who aren’t gaming enthusiasts, esports combines pop culture, competitive play, live streaming, and a direct connection with other players and teams. There are even popular game-specific platforms like Twitch and YouTube Gaming. Some esports organizations like FaZe clan have received millions in investments and are smartly developing their brands through character names and goods. In a word, gaming has become mainstream.
There are even several competitive esports leagues at colleges. An overwhelming 175 colleges and universities are members of the NACE (National Association of Collegiate Esports). These schools even have trainers and offer partial or full scholarships!
The most popular games are titles like Counter-Strike: Global Offensive, League of Legends, Fortnite, and Call of Duty. Unsurprisingly, men dominate the sport, which makes up nearly 60% of the market and most are between 18 and 34 years old. Players are even considered celebrities, with the top stars having their own nicknames like Faker, Rookie. and Uzi, and boast tournament winnings that can exceed a million dollars a year.
With this impressive backdrop, Jeff and his team at SummaForte began developing a plan. First, they researched the gamer market and found that this audience has particular physical challenges. Some of the physical and mental challenges his audience faces include sagging neck and neck pain, discomfort in arms, fingers, and wrists, eye strain, and mental exhaustion.
Based on this insightful research, a commitment has been made to develop premium, science-based CBD products that are marketed under an authentic, engaging brand. SummaForte has put together a panel of state-of-the-art doctors, scientists, and researchers to decide which products are most effective and put the products through rigorous testing. Then they sourced the very best raw materials and created their first line of two unique CBD products, namely SummaTape and SummaMix.
SummaTape is similar to the colored kinesiology tape that athletes such as basketball and tennis players wear on their shoulders and knees to support them and limit injuries. You can think of it like a modern ace bandage. One key difference, however, is that each 20-foot roll of SummaTape is fortified with a healthy dose of CBD.
In addition, they offer two tape strip sizes – Slim and Standard – both of which are pre-cut for easy application on different painful areas of the body. However, it is particularly effective for gamers when the narrower strips are applied over the fingers and the standard strips on the wrists, shoulders and upper back. It works like a transdermal patch. When a player clicks away, their body receives a steady supply of CBD.
SummaMix, on the other hand, is a specially formulated powder mix designed to interact with the body in 15 minutes. It helps the player moisturize, focus, and relax while improving eye and cognitive health. Each stickpack provides an individual dose of 25 milligrams of CBD – which, thanks to a patented treatment process, achieves a faster onset of action and a bioavailability of 75-100 mg. You can purchase these products at www.SummaForte.com.
Given the size of the market and the growth of the games industry, it’s no surprise that we see products that are tailored to this audience. SummaForte is on a promising path with two new premium products specifically designed to help gamers. And (shhhhhh) they bring more exciting products to market this fall.