Columbia Care is First U.S.-Based mostly Hashish Firm to Win Platinum MarCom Award; Earns High Honors for Cannabist Rebrand and Gold Award for Forage | Information

NEW YORK – (BUSINESS WIRE) – Nov. November 2021–

Columbia Care Inc. (NEO: CCHW) (CSE: CCHW) (OTCQX: CCHWF) (FSE: 3LP) (“Columbia Care” or the “Company), one of the largest and most experienced breeders, manufacturers, and distributors of cannabis products in the United States announced today that it has won two MarCom Awards – a Platinum Award in the Branding Refresh category for its cannabist rebranding and a Gold Award in the Mobile Buying Experience category for its online cannabis discovery tool Forage. In addition to being the first cannabis multistate operator to win in both categories, Columbia Care is also the first US-based cannabis company to win a platinum award in either category.

“Our primary goal is to be the most innovative cannabis company in the industry when it comes to our products, services and customer loyalty,” said Jesse Channon, Columbia Care’s Chief Growth Officer and Re-kick, encouraging patients and clients of all skill levels to come as they are. We are honored that marketing professionals from various disciplines across the country have recognized Columbia Care for our creativity, branding and innovation. “

Launched earlier this summer, Cannabist is Columbia Care’s new retail brand, delivering a higher level experience built on passion, technological innovation, community engagement and product standards. Cannabis dispensaries focus on making cannabis shopping accessible and straightforward, and taking into account the wide range of experience levels customers can have as they walk through the doors. The Cannabist brand was developed in partnership with 22squared, an Atlanta-based creative agency.

Forage, Columbia Care’s proprietary online cannabis discovery tool, is designed to streamline and customize the personalized shopping experience for experienced and inexperienced patients and customers alike. This interactive, web-based platform synchronizes with local pharmacy menus and enables product suggestions and pre-orders in real time based on the desired mood and experience of the user. Together, they create a seamless and personalized shopping experience anywhere, from the store to the home. Forage was developed by Siberia and leverages a back-end e-commerce integration solution from Jane Roots from Jane Technologies.

The MarCom Awards are judged by industry experts and recognize outstanding achievements by creative professionals who are involved in the concept, direction, design and production of marketing and communication programs. The submissions come from marketing and communication departments of companies, advertising agencies, PR firms, design shops, production companies and freelancers.

More information about Columbia Care can be found at www.col-care.com.

About Columbia Care Inc.

Columbia Care is one of the largest and most experienced breeders, manufacturers, and providers of cannabis products and related services licensed in 18 US jurisdictions and the EU. Columbia Care operates 131 facilities including 99 pharmacies and 32 cultivation and manufacturing facilities, including those under development. Columbia Care was one of the original medical cannabis suppliers in the United States, now supplying industry-leading products and services to both the medical and adult markets. In 2021, the company launched Cannabist, its new retail brand, and created a national pharmacy network using proprietary technology platforms. The company offers products made from flowers, edibles, oils and tablets, and makes popular brands such as Seed & Strain, Triple Seven, gLeaf, Classix, Press, Amber and Platinum Label CBD. More information about Columbia Care can be found at www.col-care.com.

About MarCom Awards

MarCom is one of the oldest, largest and most respected creative competitions in the world. Winning a MarCom award is a very coveted recognition by the creative industry. MarCom is sponsored and rated by the Association of Marketing and Communication Professionals (AMCP), a 25-year-old international organization made up of thousands of creative professionals. As part of its mission, AMCP encourages and supports the efforts of creative professionals who bring their unique talents to the public service and community organizations. In the past few years, AMCP has made over 250,000 charitable donations. More information is available at www.marcomawards.com.

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CONTACT: Investor contact

Lee Ann Evans

Investor Relations

+1.212.271.0915

ir@col-care.com

Media contact

Lindsay Wilson

Columbia Care

+1.978.662.2038

media@col-care.com

Gabriella Velez

5WPR

columbiacare@5wpr.com

KEYWORD: UNITED STATES NORTH AMERICA NEW YORK

INDUSTRY KEYWORD: MARKETING RETAIL COMMUNICATION OTHER RETAIL AGRICULTURE NATURAL RESOURCES

SOURCE: Columbia Care Inc.

Copyright Business Wire 2021.

PUB: 11/19/2021 10:09 AM / DISC: 11/19/2021 10:10 AM

http://www.businesswire.com/news/home/20211119005538/en

Copyright Business Wire 2021.