This partnership announcement follows the recent launch of Quatreau, Canopy’s first line of CBD-infused beverages sold in the US market. This will be the first drink sold under the agreement.
The move paves the way for the distribution of CBD (and possibly THC) beverages and products in the United States, if permitted. and was backed by Constellation Brands (which owns 38.6% of Canopy Growth and uses SGWS for 70% of its own portfolio).
Southern Glazer’s will distribute Canopy Growth’s CBD beverages to seven states. More states will follow in the coming months. Southern Glazer’s will sell Canopy’s brands through its existing commercial infrastructure, including its e-commerce platform.
“Canopy Growth is one of the first US CBD beverage companies to access a major alcohol retailer’s nationwide network to reach US consumers in major retail stores,” said the company. “The agreement also shows the benefits of the company’s strategic relationship with Constellation Brands, the global beverage leader.”
Quatreau sparkling water contains 20 mg CBD from hemp on an American basis and is available in four flavors: cucumber + mint, passion fruit + guava, blueberry + acai and ginger + lime. At an MSRP of $ 3.99 per 12-ounce can, Quatreau is described as “a functional sugar-free beverage that offers a natural, low-calorie beverage alternative.” The US launch follows Quatreau’s 2020 launch in Canada, where it is now the best-selling ready-to-drink CBD beverage.