Millions of women worldwide are turning to CBD to help with female issues like hormonal imbalances. To meet market demand, five members of the Black family, the founders of The BE Well Company, have launched a new line of CDB infused edible oils.
The brand was created by an aunt, twin sisters, and their two cousins and is designed to help women get a daily serving of CBD along with the benefits of good healthy fats over using regular oils, margarine, and butter, according to Black Company.
One of the founders of The BE Well Company is Mali Montgomery, a prominent medical assistant in Atlanta who is responsible for product development. Also, twin sisters Sherita and Sherie Murphy, who recently starred in the movie Coming 2 America. Sherita and Sherie are using their celebrity status to bring The BE Well Company’s infused CBD edible oil products to stores.
“The BE Well Company was founded in our kitchen. We want to extend this to the kitchens of other women from all walks of life. The kitchen is where we talk and chat while we eat. Our products help create conversations about better health for the whole family, ”Black Business quoted Sherita as saying.
According to Black Business, the twins’ aunt, Regina Murphy, develops recipes and conducts cooking demonstrations to teach people how to use the products in their own kitchens, while Ayanna Carver is in charge of marketing the company.
The family also works with CBD Infusion Master and celebrity chef Swan Simpson to define their brand identity.
The CDB-Enriched Edible Oil Line is the first and only line of CBD-Enriched Edible Oils owned by Black that are both organic and GMO-free, according to Black Business.
The recently launched line of infused edible oils includes four organic products, including avocado, olive oil, grapeseed and coconut.
All in all, The BE Well Company’s mission is to consistently deliver high quality hemp-based products that provide holistic wellbeing for those looking for alternative methods to traditional medicine, it says on its website.