Kristen Bell’s Joyful Dance Hemp-Derived CBD Private Care Rolls Out To CVS Pharmacies Throughout US

Happy Dance, actress Kristen Bell’s line of premium CBD skin care, bath and body care products made from hemp, is today being launched in over 950 CVS pharmacies across the country.

Happy Dance was launched in 2020 to make trusted CBD products more accessible and relevant to the mainstream consumer at an affordable price. Today, Happy Dance’s total retail presence spans over 1,850 US stores.

The line of CBD skin and personal care products was also created to help busy mothers and consumers redefine the traditional notion of self-care and find some peace of mind in the chaos. The brand’s core belief is that self-care should be a priority, not a commitment. Happy Dance’s signature product range includes All-Over Whipped CBD Body Butter, Head-to-Toe CBD Coconut Melt and Stress Away CBD Bath Bomb.

Happy Dance products are cruelty free and have undergone extensive third-party testing for heavy metals, microbiological contamination, solvent residues and pesticides. Each product formula is evaluated through clinical tests according to cosmetic industry standards, and each product has traceable lot codes that customers can use to view product analysis certificates.

Happy Dance made its brick and mortar debut in over 550 ULTA beauty stores in March as part of its Sparked program, which puts some of the retailer’s emerging brands in the spotlight. In September the brand expanded in the “New & Loved” area to over 900 ULTA Beauty Stores.

Committed to social responsibility, 1% of all Happy Dance profits go to the A New Way of Life Reentry Project, an LA-based, black-owned organization founded by activist Susan Burton that provides accommodation, case management, volunteer legal advice, advocacy and Leadership provides development for women who are rebuilding their lives after imprisonment.