June 23, 2021



Merely Higher Manufacturers Corp. Companions With Limelight to Speed up CBD Kiosk Enlargement

VANCOUVER, British Columbia, May 11, 2021 (GLOBE NEWSWIRE) – Simply Better Brands Corp. (the “Companies“) (TSX Venture: SBBC) together with the majority-owned subsidiary PureKana, LLC (“PureKana“), Pleased to announce that it has partnered with Limelight Automated Retail LLC (“spotlight”) To bring its leading CBD brand PureKana to Limelight’s self-service TRUYU CBD kiosks.

Limelight’s TRUYU CBD Kiosks are an innovative new turnkey retail solution that promises to disrupt purchases of CBD products, increase sales of top CBD brands, and deliver a premium customer experience that highlights valuable product and category education . Each kiosk is centrally controlled and individually designed and programmed by the Limelight team, headquartered in Greenville, TX.

PureKana’s industry-leading portfolio, including its pure hemp flavored CBD oils, sleep aids, immunity boosters, vegan gums, soothing creams and capsules, is available in all Limelight TRUYU kiosks nationwide.

The TRUYU kiosks have easy-to-use, interactive 7-inch instruction screens that allow consumers to search for CBD products and make comparisons by category, need status and brand. A 50-inch video screen provides consumers with information to help them make informed purchasing decisions. An elevator return system that protects products from damage and falls, and a conveyor rail system with the flexibility to store products of any size and increase product variety.

“Simply Better Brands is excited to partner with Limelight to bring our customers another educational CBD retail experience,” said Kathy Casey, CEO of Simply Better Brands Corp. “Through this collaboration, PureK can continue to build capacity for our leading PureKana.” At the same time, the CBD brand is expanding our presence in omni-channel retail. “

About Simply Better Brands Corp.

Simply Better Brands Corp. leads an international omni-channel platform with diversified assets in the emerging categories of herbal and holistic wellness consumer goods. The company’s mission is focused on leading innovation for the informed Millennial and Generation Z generations in the fast growing herbal, natural and clean ingredients space. The company continues to focus on expanding into high-growth consumer product categories such as CBD products, plant-based foods and beverages, and the global pet care and skin care industries. For more information on Simply Better Brands Corp. can be found at https://purekana.com/investor-relations/.

For more information:

Brian Meadows
Phone: +1 (855) 553-7441
Email: ir@purekana.com

Daniel Nussbaum
Media and investor relations
Phone: +1 (917) 232-8960
Email: Daniel@amwpr.com

Forward-looking information

Certain statements contained in this press release constitute “forward-looking information” and “forward-looking statements” as such terms are used in applicable Canadian securities laws. Forward-looking statements and information are based on plans, expectations and estimates made by management at the time the information was made available and are subject to certain factors and assumptions. Forward-looking statements and information are subject to a number of risks and uncertainties and other factors that could cause plans, estimates and actual results to differ materially from those projected in such forward-looking statements and information. Factors that could cause the forward-looking statements and information in this press release to change or be inaccurate include, but are not limited to, the risk that any of the assumptions made above will prove to be invalid or reliable, such as the above will materialize and result in delays or cessation of planned work, changes in the company’s financial position and development plans, delays in regulatory approval, and the other risks and uncertainties that apply to the CBD industry and the company, as detailed in the filing statement of the Company in relation to its Qualifying Transaction filed under the Company’s profile at www.sedar.com. The company assumes no obligation to update the forward-looking statements and information unless required by law.

Neither the TSX Venture Exchange nor its regulator (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this press release.

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/2098981d-77b7-4104-b624-9913f8715cc9

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