June 23, 2021



Ohio hemp farm provides Motive CBD enterprise by Kelly Hondros and Corey Poches

Virginia Brown
| For Columbus CEO

Thousands of green plants covered in narrow, sawtooth-shaped leaves grow in long rows on 6 acres on a rural Ohio farm. Row by row, the hemp plants stretch upwards and are each about three feet high on this land in Centerville.

A year ago the farm would have been illegal, but today it’s an important part of Kelly Hondros and Corey Poches, co-founders of Motive CBD, a locally grown and processed line of CBD products.

They started the Motive CBD brand and first outsourced hemp before it was legal to grow in Ohio. A 2019 law made hemp growing legal in Ohio.

The Hondros family, who are behind the Westerville-based business and nursing schools, have a long history in agriculture. The Greek ancestors of Hondros harvested grapes, and newer generations have grown two juggernaut cultures from the Midwest, corn and soybeans.

Then, in 2018, Hondros’ parents got into the medical marijuana business. “[Growing hemp] was a natural entrepreneurial step for us, “says Hondros, who married Poches in 2018.” We had organic land to grow and we were very interested in this new crop. “

Now they can support the Motive line, seeds for sale. “When we grow our own hemp, we produce CDB that goes into our products,” says Poches.

Hemp, one of the fastest growing crops, has been spun into fibers for centuries. Other uses have included biodegradable plastics, insulation, biofuels, and animal feed.

But the couple is learning to produce hemp, and it takes a little patience.

Hondros, who attended Ohio State University and then graduated from Capital University Law School with a law degree, grew up in farming but never did farming himself. That was for the older generation.

“Because the plant hasn’t been grown in the state of Ohio that long, we’re constantly discovering new things,” says Hondros. “How it reacts to the ground, what we can and can’t use,” she added. “It’s really cool because the plant tells you what’s wrong with it. However, there could be 10 different reasons why the inner canopy is yellowing or why the leaves are puckering. “

The Ohio Department of Agriculture also helped them with growing tips, and they reached out to industry leaders. “We traveled around the world,” says Poches. “The industry is very open and inviting and places great value on the exchange of information.”

CBD or cannabidiol is a hemp-derived compound with only trace amounts (less than 0.3%) of tetrahydrocannabinol or THC, the marijuana compound with psychoactive effects. “The plants look and smell the same, but it’s not the same chemical makeup,” says Hondros.

Especially because of the negative connotations and stigma that CBD creates, transparency is a key component of the business.

“We grow the plants so we can come up with a certificate of analysis that really sells some big things – lack of herbicides and pesticides and other residual solvents and metals that people don’t want to put into the body. Says Poches. “We want to make sure none of this comes through products.”

Hemp-derived CBD products can be applied to the skin or eaten. CBD motif products include tinctures, peppermints, infused toothpicks, capsules, and creams. A 30-count bottle of CBD fruit chews is $ 49.99.

It is known that the products help to relieve anxiety, among other things. “I’m going, going, going,” says Poches. “I wake up at 6 a.m. and send my first email at 6:01 a.m. The fruit helped me feel more even and less anxious throughout the day. “He also uses the sports cream after training. “It’s by far our most popular product,” he says.

Retailers include outdoor and running stores, golf pro shops, salons, and spas, including online retailer Zulily. Motive CBD also has a storefront on Sunbury Road in Westerville where employees can share information and answer customer questions.

Hemp-derived CBD products are expected to grow nearly 30 percent through 2022. In 2018, they accounted for a $ 390 million market. That number is projected to reach $ 1.3 billion by 2022, reports the Hemp Business Journal.

Dog treats are another source of income. Proponents say the anti-inflammatory elements of CBD can work against anxiety, skin conditions, and seizures.

The couple’s chocolate laboratory, Matey, is also part of the family business. “It’s a 6 acre farm so she can walk for miles,” says Hondros. “She loves the dog delicacies. She’s so active and it helps with her inflammation. “

Virginia Brown is a freelance writer.

Motive CBD

Business: CBD retailer made from hemp

Co-Founders: Kelly Hondros, Corey Poches

Employees: 7

Income: Would not disclose