DENVER, May 4, 2021 / PRNewswire / – DEFYDEFY Water, the world’s first high-performance CBD drink with 0% THC, is today launching DEFY Water, its first non-CBD high-performance alkaline water that is exclusively available in Sprouts farmers market Stores and online worldwide.

DEFY Water has been ionized to an alkaline pH of 9.5+, infused with vital electrolytes and minerals such as calcium and magnesium, and made in a solar powered facility. DEFY Water is designed to meet growing consumer demand for healthier, better tasting and purified water from contaminants such as bisphenol A, MTBE, hormones, chlorine and other common hazards and contaminants. DEFY water is optimized for great taste and charged cell hydration.

DEFY’s dual mission is not only to be the black, female, and veteran run and run performance brand of choice in the spa, but to give back in a truly meaningful way by helping organizations in need, the communities in need of protection every day serve. The introduction of DEFY Water provides another way to generate resources for these communities by following a donation-per-purchase model, where a portion of the proceeds from each bottle sold goes to the Center for African American Health, the National Association of Women Business Owners, Benefit, and Disabled American Veterans.

Pro Football Hall of Famer and Co-Founder Terrell Davis, offers, “The most important thing we can do as a black, female, and veteran-owned company is lead by example when it comes to taking strong, comprehensive actions that directly empower these focus communities. As always are we ‘To put our values ​​at the center of this rollout, every company we work with – be it a media company supporting the rollout or a premium retailer like Sprouts – has been selected by our team because it’s our commitment for non-companies understands and supports. performative social engagement. This is just as important to us as the creation of a first-class drink. “

Kim CoffinSprouts SVP of Nonperishables said, “DEFY understands that not only do their customers want a premium performance drink, they want it from a company that embodies a real commitment to social justice and responsibility. We pride ourselves on leading brands, who are directly involved create a better world by leading with values ​​and being owned and operated by a diverse team of forward-thinking people. “

DEFY has been a pioneer in the sporty lifestyle category from day one. When DEFY co-founder Davis, CEO Megan Bushelland president Beau Wehrle When they came together in 2019 to launch the brand, they made history with a unique THC-free hemp beverage specially formulated to ensure rapid recovery, improve endurance and reduce muscle fatigue from even the toughest athletic performance reduce. To complement their mission, the founders wanted to build not just a beverage brand, but also a motivational community to serve those who stand up against limitations and inspire others to do the same. Until today over $ 600,000 has been returned to DEFY’s focus communities, with the brand hoping to hit the 1mm mark by 2022.

ABOUT DEFY

DEFY created the world’s first THC-free hemp drink, specially formulated to ensure rapid recovery, improve endurance and reduce muscle fatigue even during the toughest athletic performance. DEFY combines a proprietary blend of performance spectrum hemp extract and essential vitamins and minerals and is designed to promote longer energy, improved sleep and faster muscle regeneration.

Formulated by a leading team of Ph.D. DEFY, chemist and scientist in the CBD field, uses the patented technology to achieve optimal absorption and increased bioavailability. DEFY is proud to partner with vendors who have been granted a US patent for their extraction process that guarantees 0.0% THC in all DEFY products. DEFY’s hemp extract with its improvement-promoting performance spectrum is obtained exclusively from plants that have been grown using organic methods on licensed US farms, are traceable from seed to sale and are always thoroughly tested by accredited third-party laboratories. This ensures an excellent taste as well as maximum effectiveness, safety and storage stability.

ABOUT SPROUTS FARMERS MARKET INC.

Sprouts are the place where goodness grows. True to its farm heritage, Sprouts offers a unique food experience with an open layout and fresh produce in the heart of the business. Sprouts inspire well-being in a natural way with a carefully selected selection of better-for-you products paired with purposeful people. The healthy grocer continues to bring the latest healthy, innovative products that are suitable for lifestyle, such as: B. organic, vegetable and gluten-free. Headquarters in PhoenixSprouts is one of the fastest growing retailers in the country. The company employs approximately 35,000 team members and operates more than 360 stores in 23 states nationwide. To learn more about sprouts and the good they bring to communities, visit about.sprouts.com.

For press inquiries, please contact:

pr@DrinkDefy.com

720.893.1129

View original content to download multimedia: http://www.prnewswire.com/news-releases/premium-performance-brand-defy-launches-its-first-non-cbd-beverage-exclusively-with-sprouts-301283225 .html

SOURCE DEFY