Many manufacturers and investors had high expectations that cannabis-infused beverages would provide new and existing users with a new way to get high. Some predicted hundreds of millions of dollars in annual sales for this type of product. But so far, reality has not lived up to the hype as THC beverages have struggled to break into an extremely competitive and regulated market with only soft sales.
The Globe business reporter Irene Galea examines what these issues are and what they could mean for the future of the industry.
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